Monday, June 11, 2012

Web Analytics: How to Use Web Analytic to Make Changes to Your Website

Web Analytics enables you to know how well your blog is performing and what you need to improve on, in order to make your blog even better. It usually a clear indication of whether your strategies are working or not and whether your overall goal has been met.
So, what happens if you find that your stategies are not working as you expected? The simple answer to this question is just go ahead and make the necessary changes. Check out the specific areas where you have not been performing very well and decide what you need to do.
Look at the data and think critically what you can do improve the results. If you find that your bounce rate is increasing, you need to sit down and think the reason why and and what you can do to improve your bouncing rate. 

Think of variables that would have contributed to the problem that you are facing. These variables may include;
  • Wrongly placed ads (incase you are monetizing your blog).
  • Your blog design may not be appealing to your target audience.
  • Poor blog navigation (readers are finding hard to navigate through your content).
  • Poor or low quality contents.
  • Low visibility of your blog in the search engines
  • Your blog message does not reach to the end users.
These are some variables that you can look upon and make some changes. Do not be afraid of trying and making mistake. We only learn through our mistakes. The most important thing that you should remember is to keep testing different changes and find out which one produce the best results.

Lastly, remember that if you want to success in blogging, you have to be ready to undergo a lot of trials and errors. Blogging involves creating different ideas, executing those ideas, publishing them to the right audience and monitoring how your blog performs.  In most cases, success will come after a long process and hard work.

Clicky Web Analytics

Google Analytics tool is a good website analytic tool that can help you you in finding out what is working and what is not, so that you can act accordingly and implement changes. The other very best and fully detailed tool that you can use is Clicky.

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