Tuesday, July 24, 2012

Website Evaluation Checklist Questions

If you have been blogging for sometimes now and you have not noticed any improvement on your website performance. This is the high time that you start evaluating and finding ways to improve your website. Research has shown that, if your website does not appear within the top 10 to 30 search results (top 3 search pages), there is a possibility that no one will ever find your website and instead users will find your competitors' website (iProspect).

This does not mean that if your blog falls in that category, you should give. There is still room for improvement and knowing a few things that can get your website back on track may help. In my previous post, I discussed about SEO checklist to help you in optimizing your contents. In this post, I am going to look at what I call website checklist questions.

The first question that you need to ask yourself, is whether you are happy with your current website?  Is your blog converting to you goals? If  your answer is no, then you need to;

  • Evaluate well who your target audience, who are you and what are you doing. If you have a main website that is not performing well. You may think of creating multiple sites targeting different audience or have a clear call of action on your home page that guides your audience to the right direction. 
  • If you decide to go for multiple niche specific websites, make sure that all the URL of those websites are well optimized to describe the main goal of each website.
  • Are your landing pages well optimized with the right keywords?
  • Is you contents well optimized and visible among the top 3 result pages of search engine? What can you do to make sure that your website appears among the top search results?
  • What part of your blog or keywords in your organic data list is converting better than others.
  • What do you need to do to fully optimize those pages? Writing different posts/topics on those keywords can help in increasing targeted traffic to your website.
  • Have you opened an organizational account  with the social media network like Facebook that is relevant to your target audience and niche?
  • Do you have RSS feed button where users can subscribe to your feeds?
  • Is the social media buttons/widget working as expected so that users can have an easy time reading and linking to your contents?
  • Are you monitoring and responding back on comments to keep the conversation going?
  • Is your website optimized well for the right keyword of your choice?

These are some of the few website evaluation checklist questions that you can use to try and come up with the right answer concerning your website. The checklist  though very simple, can help you in looking deeper into the main problem of your blog.


Post a Comment