Most people think that starting a blog is very easy and no other things are needed apart from some basic knowledge on HTMl and a good niche to write about. This is one of the misconceptions about blogging. Blogging is much than just writing your favorite articles. It about keeping your audience on mind while writing any post and making sure that they can have a pleasant time while reading and navigating through your content.
In this post, I look at 5 components of a successful site and a must for any blog:
- Credibility
- Usability
- Sellability
- Scalability
- Visibility
CredibilityFirst impression really matters. How your audience perceive your blog will have an impact on whether they will visit your blog again. Think about your blog design, color, graphic, fonts type that you have used. Do you think the audience will feel safe to be on your blog? What need to be done to improve on the design, fonts, images etc?.
Usability
How easy are your visitors able to navigate through your website. Is your blog easy and pleasant to the users? If a blog is easy to use, visitors tend to stick and click. Good usability help the users to do what you want them to do. It tell them where to go and what to do next.
Sellability
Incase you decide to use your site for monetization purposes, does it supports sales? Where could you place your ads and what type of ads fits best in your blog? Do you think people can buy if you decide to sell to them? Do you have testimonials, studies that would support what you are selling?
Scalability
A good site must have room for expansion or to accomodate many more other pages if need arises. Can you customize your site according to your needs. This is one of the major problem for bloggers using free hosting like Blogger Blogspot. There is a limitation of what you can do and a few option when it comes to customization.
Visibility
Building and designing a beautiful website is only a part of successful blogging but it does not gurantee you that users will start flocking to your blog. You need to drive traffic to your blog. SEO tips on 12 ways to increase traffic to a blog can help you in generating traffic for your site.
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